This interactive GIF represent our chosen statistic: "New Zealand's wealthiest 10% owns nearly 60% of all assets" Within the gif, we wanted to deliver a narrative using different images as assets within the gif, alongside a colour palette that can help evoke more progressive movements that have occurred throughout history that have attempted to help change the statistic.
The different images showcase Rockefeller and Queen Victoria as the "poisonous moles" that, when pressed, ends the game. Therefore, the objective of the game is to redistribute the wealth using the red fist and redistribute wealth towards other aspects such as political activists, writers and the working class. By playing the game, you are "Whacking-the-Wealth back" to the people.
This project centred on the statistic: “New Zealand’s wealthiest 10% owns nearly 60% of all assets.”
The goal was to transform this abstract, confronting figure into design artefacts that unpack its meaning — making inequality visible, contextual, and human.
The goal was to transform this abstract, confronting figure into design artefacts that unpack its meaning — making inequality visible, contextual, and human.
In the first sprint, we explored:
Historical roots → how this gap has widened over time.
Contributing factors → policy, economics, generational wealth.
Future trajectories → what inequality could look like in 2037.
These explorations became the foundation for our design language, shifting the statistic from numbers on a page into stories of impact.
3. Roles & Collaboration
Art Director (Matthew): Guided the visual narrative and tone.
Tech Lead (myself): Built digital scaffolding, prototyping interactions, ensuring feasibility.
Collaboration style: Rapid cycles, clear hand-offs, iterative check-ins each week.
The division of roles allowed us to work in parallel, bringing aesthetic and technical execution together seamlessly.
The division of roles allowed us to work in parallel, bringing aesthetic and technical execution together seamlessly.
4. Process & Development
Week 9: Initial mapping of inequality factors, sticky-note research boards.
Week 10: Moodboards, early visual systems, and narrative exploration.
Week 11: Structured layouts, iterative coding experiments, feedback loops.
Week 12: Final prototypes, artefact integration, and artist’s statement.
Every week ended with defined outputs, showing progression from research → visualisation → refined artefact.
"Aaditha was a fantastic partner, and I couldn't have asked for any better. His knowledge and wisdom of the design process and him being a year older with his deeper level of experience helped me, not only for this project, but for my ability and confidence in the feild of design."
- Matthew Mason, Tech Lead
