Overview
This interactive GIF represent our chosen statistic: "New Zealand's wealthiest 10% owns nearly 60% of all assets"
Within the gif, we wanted to deliver a narrative using different images as assets within the gif, alongside a colour palette that can help evoke more progressive movements that have occurred throughout history that have attempted to help change the statistic.
The different images showcase Rockefeller and Queen Victoria as the "poisonous moles" that, when pressed, ends the game. Therefore, the objective of the game is to redistribute the wealth using the red fist and redistribute wealth towards other aspects such as political activists, writers and the working class. By playing the game, you are "Whacking-the-Wealth back" to the people.
Roles & Tools
I was the designated tech lead, in collaboration with Matthew Mason - the project's Art Director.
I utilised Processing and Javascript, alongside Adobe Illustrator and Adobe Photoshoot.
Objective
How might we create an interactive gif to visually communicate potential change to the statistic?
Research & Ideation
4. Process & Development
Week 9: Initial mapping of inequality factors, sticky-note research boards.
Week 10: Moodboards, early visual systems, and narrative exploration.
Week 11: Structured layouts, iterative coding experiments, feedback loops.
Week 12: Final prototypes, artefact integration, and artist’s statement.
Every week ended with defined outputs, showing progression from research → visualisation → refined artefact.
"Aaditha was a fantastic partner, and I couldn't have asked for any better. His knowledge and wisdom of the design process and him being a year older with his deeper level of experience helped me, not only for this project, but for my ability and confidence in the feild of design."
- Matthew Mason, Tech Lead
